Two types of churches

One in which the clergy and staff dispenses grace to feed a hungry congregation. The second, all resources are applied to prepare a congregation to dispense grace to feed a hungry world. The Rev. Fr. Chuck Collins

Communication: The Seven Touch Points

Craig Groeschel Senior Pastor, Life.Church Craig Groeschel is the founding and senior pastor of Life.Church. Meeting in multiple locations around the United States, and globally at Church Online, Life.Church is known for the innovative use of technology to spread the Gospel. Sometimes people ask about our communication strategy for attracting new people to Life.Church and retaining current attenders. Because people are more distracted than ever and going to church less frequently, we want to get them excited about upcoming content so they’ll come (and bring a friend). So, at Life.Church, we decided to promote our message series with exciting trailers, just like the previews you see when you go to the movies. We also do what I call “The Seven Touches.” These are small, constant communication touch points that help people get excited about coming to church. Pastor: I always promote the next series three or four weeks before it even starts. I do this on the weekends and for multiple weeks since most people are not at church every week. Campus Pastor: I want the campus pastors to talk about the next series. In our multi-campus model, attenders hear from me as I'm teaching, and they hear from campus pastors. I want our communication about upcoming series to be in sync. Video: I want the audience to see a promotional video that creates interest and intrigue. A visual link to the series also makes it easier to remember. Invitation Cards: We give our attenders invitation cards or door hangers so they can invite other people by simply handing them a card with our information on it. Banner: We want everyone to see a banner in the parking lot to remind them again of what to expect when they come into the church. Mailer: We want people to receive a mailer reminding them about the series a week before it starts. Rather than sending mailers to the general public, we send them to attenders since they’ll be the ones most likely to invite others. A cold invitation in a mailbox isn’t nearly as effective as a warm personal invitation. Social Media: We want to use social media to share it everywhere.We post about new series on official Life.Church social media channels, but we also encourage our staff, volunteers, and attenders to post on their personal accounts too. We can't always control who will come to church or how the church will grow, but these touch points are seven consistent things we can do that will contribute to the desired outcome—leading people to become fully devoted followers of Christ. Open Idea: The more people are familiar with something coming up, the more they'll care about it. We want Life.Church attenders to care about what happens at their church, so we're intentional about creating opportunities for them to hear and see what's next and what God is doing through them.

How to Recognize Spiritually Receptive People In Your Community

October 21, 2015 By Rick Warren Pastor, you’re surrounded by dirt. To be more precise, you’re surrounded by soil – all kinds of soil. In your community, you have people who are ready to respond to the Gospel and people who aren’t. Your job is to isolate the good soil and plant your seed there. Jesus clearly taught this notion of spiritual receptivity in the Parable of the Sower and the Soils (Matt. 13:3-23). Like different kinds of soil, people respond differently to the Good News. Everyone is not equally ready to receive Christ. Some people are very open to hearing the Gospel and others are very closed. In the Parable of the Sower, Jesus explained that there are hard hearts, shallow hearts, distracted hearts, and receptive hearts. If you want your ministry to maximize its evangelism effectiveness, you need to focus your energy on the right soil. That’s the soil that will produce a hundred-fold harvest. Take a cue from those who work with actual dirt. No farmer in his right mind would waste seed, a precious commodity, on infertile ground that won’t produce a crop. In the same way, I believe careless, unplanned broadcasting of the Gospel is poor stewardship. The message of Christ is too important to waste time, money, and energy on non-productive methods and soil. We need to be strategic in reaching the world. We should focus our efforts where they will make the greatest difference. Spiritual receptivity comes and goes in people’s lives like an ocean tide. People are more open to spiritual truth at certain times than at others. Many factors determine spiritual receptivity. God uses a variety of tools to soften hearts and prepare people to be saved. So who are the most receptive people? I believe there are two broad categories: people in transition and people under tension. That’s because God uses both change and pain to get people’s attention and make them receptive to the Gospel. People in transition: Any time people experience major change, whether positive or negative, they develop a hunger for spiritual stability. This has occurred in America during the last several years. The massive changes in our world have left us frightened and unsettled and has produced an enormous interest in spiritual matters. Alvin Toffler says that people look for “islands of stability” when change becomes overwhelming. This is a wave the Church needs to ride. People are also more receptive to the Gospel when they face changes like a new marriage, a new baby, a new home, a new job, or a new school. That’s why churches can generally grow faster in newer communities where new residents are continually moving in than in stable, older communities where people have lived for 40 years. People under tension: God uses all kinds of emotional pain to get people’s attention: the pain of divorce, death of a loved one, unemployment, financial problems, marriage and family difficulties, loneliness, resentment, guilt, and other stresses. When people are fearful or anxious, they often look for something greater than themselves to ease the pain and fill the void they feel. I claim no immaculate perception on the list I want to share with you. This is not a scientific study. But based on my many years of pastoring, I offer the following list of what I believe have been the 10 most receptive groups of people that we’ve reached out to at Saddleback: Second-time visitors to your church (unbelievers who come, regardless of the reason) Close friends and relatives of new converts People going through a divorce Those who feel their need for a recovery program (any type: alcohol, drugs, sexual, etc.) First-time parents Terminal illness of self or family member Couples with major marriage problems Parents with problem children Recently unemployed/major financial problem New residents in the community A great benefit of focusing on receptive people is that you don’t have to pressure them to receive Christ. I tell my staff: “If the fruit is ripe, you don’t have to yank it!” I believe God has called pastors to catch fish and feed sheep – not corral goats! It usually takes about five times more energy to reactivate a disgruntled or carnal member than it does to win a receptive unbeliever. The truth is that some of your inactive members probably need to join somewhere else for a number of reasons. Growing churches focus on reaching receptive people. Non-growing churches focus on re-enlisting inactive people. Once you know who your target is, who you are most likely to reach, and who are the most receptive people in your target group, then you’re ready to establish an evangelism strategy for your church. So my suggestion to you is this: start checking the soil.

20 Reasons Your Church Isn’t Growing

From churchfuel.com: APR 29 2015 This post could come with all kinds of disclaimers. But we’ll save those for another post and get right to the reasons your church might not be growing. 1. You’re not growing. The number one growth barrier in a church is not service times or seating capacity, it’s leadership. If you want your church to grow, invest in your own leadership. With all the books, blogs, conferences, coaching networks and online courses, it’s never been easier for you to work on yourself. 2. You are not developing other leaders. The Senior Pastor is not a superhero Christian. For the church to grow, you need to develop leaders at all levels. Many churches adopt the genius with a thousand helpers model and never reach their full potential. 3. You’re not leading spiritually. The church is not just an organization, it’s a spiritual endeavor. Faith, prayer, holiness and a host of other spiritual attributes are key to both growth and health. You can have a great team, brilliant ministries and all the strategy in the world, but without the spiritual engine, your church will not have God’s full blessing. 4. You’re competing with other churches. The spirit of competition will kill any attitude of thankfulness. Stop trying to outdo the church down the street or the churches you follow online. God wants to do something unique in your life and in your church. 5. You don’t have a clear vision. The mission of the church is God-given, but you also must paint a clear and compelling vision of the future. A lot of churches don’t grow because they lack a vision to do so. 6. You don’t set goals. Goals will keep you focused on what’s next and prevent you from simply responding to every problem and opportunity. For goals to be effective, they need to be specific, measurable, attainable, realistic and timely. You also need to talk about them on a regular basis. 7. You think preaching solves all problems. Preaching is one of the primary ways you communicate doctrine, instruction and even pastoral care. But preaching won’t solve all of the problems in your church. That’s why many great preachers struggle to lead. 8. You are only thinking short term. Your church might not be in a growth season now, and if you can’t see past that, you might miss what God wants to teach you. If you’re in a wilderness period or waiting time, keep trusting God and waiting on the Lord. We often overestimate what we can do in a year and underestimate what we can do in ten. 9. You’re afraid to change. Many pastors are comfortable with the status quo, but growth requires change. If you aren’t afraid to stop doing what’s good in order to pursue something that’s great, you might not grow. 10. You’re too busy. It’s likely you have too many ministries and programs on your calendar. Which means everything is mediocre and nothing is great. The pull you feel on your calendar and task lists extends all the way throughout the church. Being busy has a lot of dangerous consequences. 11. You are micromanaging. Leaders who micromanage their staff and volunteers in the name of excellence inhibit growth and rob others of their God-given potential. If your team can’t hang with you, it’s on you for not developing them. 12. You’re afraid of people. Leaders who are afraid to lovingly confront or call people to change won’t break through the roadblocks of growth. 13. You’re not spending money on outreach. If you want to reach more people, spend more money on outreach, community service and advertising. Start building a growth fund and leverage resources for growth, not just maintenance. If you want to reach people, put your money where your mouth is. If you’re looking for a fresh way to engage people and invite them to church, try this. 14. Your services are not consistent.Like it or not, church in the Western world centers around the church service. If those services are not engaging and excellent, people will struggle to attend. Rather than bemoan the state of American Christianity, work hard on to make your church services great. Study and pray so your sermon is good. Make sure the musicians practice. Think about the environment. 15. God has something else in mind. Who can really know the mind of God? Maybe you’re doing everything right but God still isn’t allowing your church to grow like you want. It can be frustrating, but maybe God has a different plan. 16. You’re blaming others. God is bigger than your deacons, elders, staff, building, location, bi-vocational status, or budget. Limitations are a cause for creativity, not excuses. An attitude of blame will never lead to church growth. 17. You keep listening to the same people. It’s easy to get stuck in a rut, particularly those of you who are a part of a network or denomination. But God is doing things all over the world and you would be wise to listen to people who think different. 18. Your structure inhibits growth. Some churches just aren’t set up for growth, with structures that slow down decision making and leadership. If that’s the case, you’ve got to work on the structure before you change programs and ministries. 19. You don’t have healthy systems. Many of the problems you face in church are systems problems disguised as people problems. And you can’t solve systems problems with better preaching or more vision. Anytime you do something more than once, you need a system. This will help. 20. You are not focused on young people. If you want your church to grow, focus on children and young families. Shift your programming, staff and budget to serve the next generation.

My posting has really slowed down, I know.  It's been incredibly busy this year, but this one is great from The Rocket Company:

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12 Ways to Use Social Media to Connect with Your Congregation this Christmas

December 19, 2012 by Michael Lukaszewski

We’ve put together twelve easy and practical ways for you to engage with people through Facebook and Twitter. These done-for-you activities will help you start faith conversations and build up folks.  Pick one or two of them and connect with your congregation this Christ.as

1. Copy and paste the lyrics of your favorite Christmas song on Facebook and ask others which is their favorite song of the season.
2. Tweet and Facebook a picture of a wrapped present with the copy: “Guess what’s inside? Whoever guesses it (or comes close), wins!” Ship it to the winner. Here’s some ideas for the present: a nativity set, tree topper, ornament, Starbucks gift certificate.
3. Invite people on Twitter and Facebook to volunteer with you this month to help people in your community. Share what you are going to do and ask them to share what they are going to do. You could sign up at a soup kitchen, ring a Salvation Army bell, serve meals in a homeless shelter, buy gifts for those in need or pay someone’s electrical bill.
4. Post a photo of you celebrating Christmas as a child and share a holiday memory you have from that time in your life. Ask others to post a photo and share a memory.
5. The Christmas season can be stressful. Tweet and Facebook an invite to send you a private message if they want prayer. Reply with a private typed out prayer from your heart for them.
6. Challenge your followers on Twitter and fans on Facebook to find and take a picture of the ugliest Christmas sweater they’ve ever seen and post it.
7. Tweet and Facebook the following question: “Do you remember what you asked Santa to bring you for Christmas as a child?” Share what you asked for with them.
8. Briefly share why God’s gift of Jesus Christ changed your life. Ask your friends and followers to share an event that changed their lives forever.
9. Post a picture of something that is symbolic within your church. It could be the cross, your baptistery, the piano, the pews or the front door. Explain why it’s significant. Ask your friends and followers to post items that are special to them this time of year.
10. Tweet and Facebook the following question: “What is the best Christmas gift you’ve ever received?” Be sure to share your answer.
11. Pick an annual event in your city. Perhaps, it’s the local Christmas parade or a celebration of the season. Tweet and Facebook that you’ll be there and would love to meet as a group to enjoy the event together.
12. Share the following video on Twitter and Facebook: https://www.youtube.com/watch?v=DKk9rv2hUfA. Few explain the meaning of Christmas better than Linus.

10 Coaching Questions Every Leader Needs to Ask

The best coaches also receive coaching. They also regularly coach themselves. Let me explain.

If you are like me, your are enticed by routines because they allow you to feel comfortable. They help you manage the constant change in your world. Routines diminish the pressure to change and remind you that you are on the right track.

But routines can deceive you quickly. How many times have you allowed yourself to continue doing the same thing over and over even though you continue to get sub-par results?

A simple example is exercise. Another might be eating. But what about your work? What about your parenting? What about your marriage?

I’d like to challenge you to take a quick step back to evaluate at least one area of your life (ie coach yourself). The coaching questions below give you and your team a quick and effective way to step back, clarify, assess, and articulate a new plan forward.

You could look at any time period. However, I’ve provided a quick list of coaching questions for the next quarter. This process is called periodization. It challenges you to break the year down into 3 month segments and deliver results quarterly rather than just annually. (For more on periodization, take a look at Brian Moran’s book “The 12 Week Year“).

Give it a shot. Ask these coaching questions of yourself. Go through them with your team. No matter what you do, pursue clarity around what you are trying to achieve, how you’ll get there, and how you’ll know and measure that you did in fact deliver the intended result or arrive at the intended destination.

10 Coaching Questions Every Leader Needs to Ask

1) What are we trying to accomplish over the next 90 days? (Measure it)

This foundational question will likely be something you’ll need to return to regularly.

Be clear. Put it in writing. Make sure those around you have given input and are bought into what you are trying to accomplish.

2) What has gone well recently?

For you as a leader to properly assess yourself, your team, or your organization, I think you should celebrate the wins (both big and small).

What has been successful lately? What worked? Who do you need to applaud and learn from? But don’t stop there.

3) What hasn’t delivered your desired results?

This question is asking the opposite of #2. Here you are identifying what didn’t go very well.

Don’t be afraid to name these actions or projects. Failure isn’t a big deal unless you fail to learn from it. Identify where you or your team fell short and ask why. Determine if it was a process issue, a misaligned goal, or a lack of resources.

4) What could you do differently?

Figure out what you could do differently. Again, put this in writing. Start with a list of ideas before you narrow it down and prioritize.

Evaluation without shifting action is esoteric and exhausting. Make sure evaluation drives changes and creates innovative plans to achieve a different result next time.

5) Who could you ask for help?

I can’t tell you how many times I’ve failed to do this. Don’t be like me.

Think outside the box about who could help you or your team. If you still aren’t sure, ask a colleague or trusted friend who you should ask for help. They’ll likely have some ideas that you can benefit from.

Asking for help creates a leadership development opportunity for you to delegate and for another person to lead. Don’t steal opportunities from others by hoarding all the responsibilities.

6) What tools are out there to improve your process(es)?

Tools can reduce your time spent and improve your work. Many leaders state that they are too busy for social media. While that may be the case, it usually is more of a process, tools, or strategy issue than a time issue.

Simple tools like BufferApp (scheduling social media posts), Dropbox (cloud storage and document sharing), and Nozbe (project management for individuals or teams) can shave off large amounts of time. Many leaders refuse to lead differently by using these because they’ve gotten comfortable with what HAS “worked” in the past.

I’ve written blog posts on each of the tools mentioned above. Why? These tools work and they make a difference on my team and many others. You don’t necessarily need to use these as they are only examples of the abundance of tools available for you or your team to use.

7) What are at least 2-3 things you should stop doing?

This question hurts. Frankly, it always seems easier to identify something you can add to your plate. But we all do things that don’t produce our intended result.

In the words of Bob Newhart, “Just stop it.” Take a risk and decide NOT to do 2-3 things you have been doing. This will also help you to guard yourself from over committing.

The simple rule: if you add something, something else must be taken away by stopping it, delegating it, or automating it.

8) How could you better train and develop others?

Oftentimes your results in whatever project fail to impress because you’ve failed to train others.

Never assume that you have no more training to do OR that you don’t need anymore yourself.

9) When will you evaluate and how?

Determine the frequency and the way in which you will evaluate. What gets evaluated is what gets done.

When you know a project or task will be evaluated, it creates positive pressure to get it done on time and well.

Make sure to clarify how you will evaluate as well. Otherwise you will meander through a vague evaluation that gets little done and people will think you wasted their time.

10) If everything goes well, how will your life be different?

This question creates excitement. Give yourself and your team a chance to picture how life will change if you succeed.

People respond to vision and clarifying how life will be different will put flesh on your vision for the future. Vision dearth leads to inaction and depletes passion. Communicate your excitement about a new future and paint a vivid picture that lights a fire under yourself and others.

If the coaching questions in this post have been helpful for you, I would like to know how. Feel free to also share how it could be improved or what questions you would add to the list.

Source: bradbridges.net/

5 Tips for Faithful Follow-up

By Susy Anderson • 05/24/2013

Make sure guests don't go unnoticed.

Proactively following up with newcomers can transform an introduction into a relationship. Carmel Baptist Church in Matthews, N.C., developed a well-established system to make sure guests don’t go unnoticed.

1. Enlist a coordinator. Ask one person to coordinate a team of volunteers focused on follow-up and responsible for everything from creating contact forms for guests to complete to buying items for welcome baskets and assigning follow-up phone calls.

2. Begin at hello. When guests come through the door, greet them immediately, ask their names and be sure to memorize them to introduce them to others.

3. Learn their needs. Ask guests for their prayer requests or other needs. Then, when volunteers call or e-mail during the week, they can share that they’ve been praying for specific requests.

4. Invite them back. Using their first names, Invite guests to come back. Let them know you hope to see them again.

5. Make contact. Within the following week, ask volunteers to drop off a welcome basket of goodies and church information.

--From Outreach magazine, September/October 2006