Each year, a group of audacious people goes through a process to achieve a larger than life dream in one year. The participants include everyone from filmmakers and advocates to entrepreneurs and authors. No dream is too big, and no idea is too far-fetched.
The journey is called Dream Year.
There are two ways you can be a part of it: Weekend retreats hosted in various cities where you can get a crash course in Dream Year and connect with other leaders. And one-on-one coaching limited to a community of 12 people. Let the journey begin.
- Authenticating your dream (tracing its history, assessing your readiness, testing the idea, defining a clear project, raising your capacity, preparing for risk)
- Building your platform (moving from beggar to influencer, finding your audience, trading value for information, becoming an expert in your field)
- Defining your values (determining what you won't do, then determining what you will do, on the subject of excellence, building a team to bring your idea to life)
- Funding your dream (great ideas are spreadsheets with skin on, identifying revenue sources, shaping your strategy, cash flow is everything, the art of making the ask)
- Branding your dream (developing a total user experience, a field guide to designers, developing a creative class around you, design as the foundation for what you do)
- Creating milestones (working backward from the goal, productivity tools, the sacrificial substitution principle, the order of action)
- Leveraging influence (if you don't have influence you borrow it, if you already have influence you still borrow it, creating social movements around your idea, networking with leaders who matter)
- Developing partnerships (creating win-wins, the art of negotiation, rooting out great partnerships, angles of benefit, value exchanges, approaching partners)
- Rainmaking (sales for people who hate sales, how to put yourself out there without losing dignity, systems that produce revenue, closing deals, invoicing, merchant gateways)
- Shaping an organization (organizational systems, proprietary versus outsourced, contractors versus employees, legal issues, how to make your idea your living, etc.)
- Positioning yourself (navigating the world of media, agents, publishers, and conference makers, marketing in an over-saturated field, differentiation)
- Sustaining your dream, last-month epiphanies, unresolved issues, feedback and last minute-ideas, charting the future connectivity of the class of 2013